March 29

Lateral Thinking 1

This is the first edition of my finest findings and lateral learnings of the month. Before we get started, let’s clarify some terms. Lateral thinking is a manner of solving problems using an indirect and creative approach via reasoning that is not immediately obvious.

So, I am looking to feed your brain with sideways information, to kick up your pattern recognition system to find new and creative solutions.

In this episode, I will share curated content on:

  • Psychedelics and capitalism
  • The practice of being creative
  • Mindful entrepreneurship

Let’s go!

Psychedelics and capitalism

You might have heard book author and influencer Jamie Wheal talk about the psychedelic renaissance since he co-published the book “Stealing Fire” in 2017. These days, many players have joined MAPS (Multidisciplinary association of psychedelic studies, founded in 1986) in the race for clinical trials for psychedelics.

Notably, the stock for MindMed exploded in late 2020 after they receiving approval of protocol design to evaluate microdoses of LSD For Adult ADHD. And this is where the problems begin.

I will illustrate the point by sharing two podcast episode that I listened to this month:

The practice of being creative

Did you read the book “The War of Art”? It is considered a classic in the self-help space for creatives but it is safe to say: I am not a fan. The book is about the struggle to create and how to overcome it. But I disagree with the premise. I don’t think any creation should be SO hard. If you have to force yourself as much as this author, for me this sounds like misalignment. At some point, you will want to overcome the struggle phase and tab into flow, the state where we feel or best and perform our best.

So, luckily, recently a few new books and resources have been published tackling the same issue:

Mindful entrepreneurship

A few weeks ago, I listened to this beautiful podcast with Brené Brown and Jim Collins. Jim Collins is know to research what makes organization successful and his most popular books include “Good To Great“, “Build To Last” and “Great By Choice“.

This podcast inspired me to read his latest book “BE 2.0″ which is really his first book. It is the 2020 edition of a book called “Beyond Entrepreneurship” that he and Bill Lazier wrote based on a course they taught at the Stanford Graduate School of Business. The course – and book – sets out to create a road map for leaders in a small business or mid-sized enterprise who want to build an enduring great company.

It has been my favorite business read in a long time!


Enjoy the findings of the month and let me know which resource you liked best by using the contact button on the top!

About the author 

Viola Eva

Viola Eva is passionate about digital entrepreneurship, flow and mindful marketing. As founder and SEO consultant for Flow SEO, she has worked with clients ranging from individual digital entrepreneurs, to software companies to multi-national corporates and government institutions.

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